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Industry Insights

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The Robotics Gold Rush: Why the “Hardware Renaissance” is the Next Great Brand BattleInsights

The Robotics Gold Rush: Why the “Hardware Renaissance” is the Next Great Brand Battle

For the last decade, "Software was eating the world." But in the next decade, Intelligence…
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Selling the Horizon: Why the World’s Most Valuable Brands Don’t Sell ProductsInsights

Selling the Horizon: Why the World’s Most Valuable Brands Don’t Sell Products

If you look at the marketing of a mid-sized robotics firm, they usually show you…
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Visualizing the Invisible: Using Motion Design to Demystify the GridInsights

Visualizing the Invisible: Using Motion Design to Demystify the Grid

In the world of industrial B2B, you can’t always "show the product." If you sell…
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The Death of the Green Logo: Why Renewables Are Choosing a Bolder, Industrial IdentityInsights

The Death of the Green Logo: Why Renewables Are Choosing a Bolder, Industrial Identity

Walk into any energy conference and look around. For two decades, the recipe for a…
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Lessons from history. The importance of setting ideas in visual formInsights

Lessons from history. The importance of setting ideas in visual form

In the modern world of "lean startups" and "agile pivots," we often treat brand identity…
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